Power-Ups are essentially built-in apps. They make the Convertify theme even better, adding features and functionality proven to substantially increase both your conversion rate and Average Order Value (AOV).
Most Shopify store owners are already paying for several apps, with the average user paying over $140/month on top of their monthly Shopify subscription. Besides the high cost, there are a couple problems with this approach:
1) Since these apps are developed by various third-party app developers, they oftentimes don't "play nice" with each other and/or with any given theme. This results in functionality issues, display issues and a lot of wasted time (and frustration) trying to correct these issues.
2) Each additional outside app slows down your page load time, which hurts your conversion rate and your organic rankings.
Conversely, Convertify's Power-Ups are built into the Convertify theme and platform. They were made for this theme and only this theme. All of our Power-Ups work together seamlessly and are optimized for fast load times.